“To us, Romania is the first international market we enter. In Poland, we have 10,500 stores and are opening three more every day,” says Anna Grabowska, CEO of Zabka International and deputy chairperson and member of the board of the group.
This the first official statement of the group since arriving in Romania.
The retailer has five stores in the country at the moment and plans to expand and develop at the same speed as in Poland. Considering the size of the market, it can do that. First, however, it needs to understand the consumer to be able to adjust the business and therefore is still learning now, the official added.
The Polish retailer’s Froo stores in Romania have a floor area of 50 to 70 square meters and sell immediate consumption items, targeting young urban customers.
Zabka entered Romania at the end of last year when it bought the majority stake in distribution company DRIM Daniel Distributie FMCG. The deal has already received approval from the Competition Council.
(English version by Loredana Fratila-Cristescu)