Xella opened its first local autoclaved aerated concrete (AAC) plant in 2010 in Ploiesti, following a EUR32 million investment.
Xella Ro said Wednesday it will enter the thermal insulation market with a product that will not be manufactured in Romania.
According to the company, the local thermal insulation material market stood at 4.3 million cubic meters last year and has significant growth potential.
Xella registered sales of EUR1.3 billion last year.