The company opened the first direct service unit in December 2010, within the AFI Palace Cotroceni mall. The restaurant has a 26 square meters surface and it entailed an investment of EUR55,000.
Prior to the launch, Wu Xing had two production and delivery points in Bucharest.
“We currently have agreements with three upcoming malls in Bucharest, namely Promenada, Park Lake and Colosseum and we are also targeting high street areas with high traffic,” CSC Exim 92 president Sabin Cernea told MEDIAFAX.
He added the future units will have surfaces of 35-40 sqm, with 8-10 employees each. The company plans to invest EUR60,000-70,000 in each unit.
“After consolidating our position in Bucharest, we are planning expansion to the rest of the country. But malls in other cities have half the turnovers seen in Bucharest, and long-distance management is more difficult,” the company representative said.
In addition, Wu Xing will open a new takeout and direct service unit in Bucharest, with an investment of EUR120,000.
Cernea added the restaurant registered sales of some four million lei (some EUR1 million) in 2010.
For this year, the company expects sales between RON4.6 million and RON5.2 million, based on AFI Palace sales. The profit margin is expected at 8% of sales.
The Wu Xing brand was launched 12 years ago and it currently has 130 employees. (EUR1=4.2445)