GroupM Romania, part of international group WPP, recently changed its name to WPP Media, following a rebranding process.
The new manager has been working in the media and communication industry for over 20 years, holding management positions in the fields of customer management, new business and strategy. Marian Petcu returns to WPP Group after a 3-year period during which he had held the position of Chief Client & Strategy Officer for the region of Southeastern Europe at Dentsu. Previously, he had worked for WPP as Head of Planning at the MediaCom agency, and in 2020, he was appointed Growth Lead at a group level.
His appointment comes in the context of rebranding GroupM as WPP Media.
WPP Media generates over $60 billion in annual media investments, being the world’s largest media buyer.