On the medium term, the company expects revenues to double yearly after it starts exporting its wines inside and outside the EU.
The group’s objective in 2021 is to maintain its leading position on the premium segment, with this meaning annual increases of 100% or more, at least for several years, said Solene Cesbron, marketing manager with ViaViticola, which owns Sarica Niculitel and Domeniile Prince Matei.
At present, the main distribution channels for the company’s portfolio are the hospitality industry, retail, specialized stores and the online channel.
Domeniile Prince Matei has invested over RON10 million to retool winemaking equipment and revitalize old plantations of Dealu Mare vineyard it took over from Vinarte in February 2019.
Solene Cesbron says the company focuses its efforts on the Romanian market, but is also in talks with various foreign partners both inside the EU and in Asia.
(English version by Catalina Apostoiu)