The business was launched in 2006 by Danoaie family and in 2017 Raul Ciurtin became a shareholder via a capital raise operated through Crisware Holdings.
In parallel with growing the wine segment, Florin Danoaie has also launched a cocktail line, particularly addressing the young generation.
In line with a Keysfin analysis, the turnover of Romania winemakers revolves around RON2-2.3 billion. In 2021, there were 611 companies on the market.
(English version by Catalina Apostoiu)