The plan comes six months after Cramele Recas announced it would invest in doubling production to about 20 million bottles in two years. At the time its investment budget was EUR5 million. The winemaker’s officials did not say how high the current production capacity was or how long it would take to get there.
“The new investment plan comes as a result of the growth on the local market and in exports. In Romania, we have the validation of the right policy to implement new [wine] ranges, along with the insolvency of Murfatlar. On the international market, we believe the growth is because of the slightly raised prices from countries like Spain and Italy plus the increase in the number of our foreign partners,” says Ciprian Rosca, the group’s commercial director in Romania.
The owners of the group are several local and foreign entrepreneurs – Philip and Elvira Cox, Gabriel Iova and Ioan Georgiu.
Cramele Recas operates on all market segments in Romania from entry to premium and retail to on-premise. Another major avenue for development is exports.
“Exports will equal the sales volume on the domestic market this year and exceed it in 2019,” the Cramele Recas official said.
The group is one of the largest local wine exporters on a market that exports as little as 5% of its overall production.
(English version by Loredana Fratila-Cristescu)