The factors that helped the business grow, says Ciprian Rosca, commercial manager of Recas, include the increase in the number of modern retail stores and exports.
The company’s portfolio includes such brands as Schwaben Wein, Castle Rock, Frunza (retail) and Cocosul, La Putere, Sole, Solo Quinta, Cuvee Uberland (premium products sold on the on-premise segment and in specialist stores).
The company had two budget scenarios this year and will use the same strategy next year, as well. However, the 2012 budget will be completed some time this month (November).
“We will probably choose last year’s solution to go with two versions [of the budget], a realistic one with an exchange rate of RON4.4 to RON4.6/EUR, and over 10% growth, and a pessimistic one with the euro at RON5.0 and 3% to 5% growth. The trend of the exchange rate is very important to us because we have foreign partners from which we buy bottles, labels and corks, and because we are importers of wines for ten partners,” Rosca said.
Cramele Recas official said the company was also interested in buying vineyards, which it had also done in the past and in reaching the slightly above-average income customers with its products.
(English version by Loredana Fratila)