2021 started well, but the lack of events and low hospitality industry sales will hurt the winery’s sales, according to him.
However, there’s also good news. As regards the corporate segment, things are well, with sales being similar with 2019 ones, says the entrepreneurs. At the same time, as Romanians no longer travel abroad as much as in the past, they’ve shifted to the domestic market, so that visits to the winery have grown. Located in Dealu Mare vineyard area, Lacerta has banked on wine tourism from the very beginning.
Walter Friedl says the Romanian market is very important for the company, but 20% of sales are operated abroad.
The winery owns 82 hectares of vineyard, and the entrepreneur says this is the ideal size for the company.
(English version by Catalina Apostoiu)