“The current context, characterized by the uncertainty of the national market, the lack of sustained schemes for building thermal rehabilitation and the level of prices in Romania are turning our attention and resources to exploring and strengthening our position on external markets,” says entrepreneur Adrian Garmacea.

The main markets Barrier is eyeing are the Netherlands, UK and Germany, with the company being already present in other states, such as Belgium, Switzerland and Hungary, via franchises.

The company also sells in other states, such as France, Austria, Italy and even in Asia and Africa, but not via franchises. Overall, Barrier has around 50 franchises locally and abroad.

“We expect 2024 to represent a period of stabilization and growth for the market Barriers is active on, considering the electoral context in Europe. We expect this increased stability to be reflected in an around 25% turnover advance,” says Adrian Garmacea.

Barrier ended 2023 with 35% higher revenues against 2022.

(English version by Catalina Apostoiu)