“The store in Switzerland will take up 200 square meters and the investment will amount to EUR30,000 to EUR50,000 and will be self-funded, while the franchisee will only handle arranging the store. In Belgium, we will also build a warehouse besides the store,” says Adrian Garmacea.
The businessman also plans to expand the Barrier store chain in Romania, with ten store openings scheduled for this year. There are more than 30 Barrier stores in the country, all of which operated by franchisees.
The company has already found partners for the store in Switzerland, while for Belgium it still has not decided whether to go with a partner or run the store alone.
Electric Plus sales stood at 130 million lei (some EUR28 million) in 2018, which was its best year ever. Electric Plus has 500 employees. It expects EUR30 million sales in 2019.
(English version by Loredana Fratila-Cristescu)