The company targets a turnover of RON330 million, close but still lower to its 2019 level.
“Our biggest challenges this year are the pressure on the production chain due to fast growing demand, reinventing our digital communication model with end consumers and redefining our strategic go to market model for our three brands – Hotpoint, Whirlpool, and Indesit,” said Luiza Novac Nomicos, managing director of Whirlpool Romania.
Nomicos was appointed managing director this year after 15 years experience working at P&G.
Whirlpool has only import and wholesale operations in Romania. Its major European production facilities are located in Poland.
Whirlpool Romania had a turnover of nearly RON300 million in 2020, down 15% on the year. During the same period, the local electroIT market grew 12.5%, according to GfK market research data.
However, the company’s net profit grew to RON2.8 million in 2020, more than double compared with 2019. Whirlpool Romania, which has fewer than 30 employees locally, expects a net profit of RON3.3 million for 2021.