Romania is the biggest market for the group and plans for next year include introducing new product categories.

“Looking at the financial 2016-2017, which starts in June and ends in May, the revenue was RON70 million, up about 33% on the previous financial year. This financial year, which started in June 2017, we expect growth of 20%,” Gabriel Baloiu, general manager of Walmark Romania, told ZF.

“This growth is in line with the progress of the nutritional supplement market, which a bit faster. Romania is the biggest market of the group. It is bigger than Czech Republic, as a result of the activity of the local team in the past two decades.”

Walmark manufactures its products in its home country, and operates in other eight Central and Eastern European counties including Bulgaria, Hungary and Poland. It arrived in Romania in 1997 and has 55 employees in the country. Walmark’s owner is buyout investor Mid Europa Partners, which became its majority shareholder in 2015 and also holds healthcare provider Regina Maria and retailer Profi in Romania. (EUR1=RON4.6363)

(English version by Loredana Fratila-Cristescu)