Ihuel will now be in charge with advertising, media procurement, events and development and consolidation of the Vodafone brand. He has a 20-year background in brand communication and e-business consultancy.
He previously worked at Euro RSCG, as European Business Development Director and Executive Director Eastern Europe.
As online marketing director, Barbu will be tasked with the definition and implementation of the company’s online strategy, boosting online sales and the mobile advertising portfolio.
Prior to joining Vodafone, Barbu has worked for Pepsico International, where she held various management positions over the past five years.
Vodafone Romania is the second-largest mobile telephony operator with respect for client numbers.