“Mobility defines both the style of the store (there are no fixed offices) and interaction with customers. Sales agents can provide assistance and conduct transactions on their tablets from anywhere in the store,” Mihai Ghyka, commercial manager of Vodafone, told ZF. He did not provide details on the value of the investment or on the design of the store.
Set to open in the former location of a Diverta store, “Vodafone Experience Store” covers 500 sq m on the second floor of the mall and will allow customers to test the company’s products and services, as well as being available for events.
Only Orange has such a store, with a different design from the rest of the network. Orange’s “Concept Store” opened in 2006 on Calea Victoriei street in central Bucharest.
Vodafone, no. 2 on the Romanian mobile telephony market, had almost 8 million customers at the end of June and had turnover of EUR802 million last year.
(English version by Daniela Stoican)