SmartBill, as part of the Visma group, will remain an independent brand and entity. Founders Ioana Hasan, Radu Hasan and Mircea Capatina retain control over the development of the business.
The deal is subject to regulatory approvals.
“The growth and performance of SmartBill during the past few years have been very strong. Visma’s experience within various cloud billing and accounting services will benefit SmartBill’s customers. With a shared vision of making billing and accounting processes simple and cloud-based, Visma is perfectly suited to support SmartBill in becoming stronger, more reliable and more trusted,” said Radu Hasan, Co-Founder & Managing Director of SmartBill.
The acquisition supports Visma’s strategy to deliver the best cloud solutions to SMBs in Northern and Central Europe. SmartBill is an effective and accessible collection of tools, providing 65 000 small- and medium-sized businesses with cloud based modules for best-in-class billing, invoicing, inventory management and accounting, and is further supplemented with integration to a wide range of banks, online retailers and marketplaces.
“Visma’s mission is to help companies and organizations improve productivity and enhance services through digititalization, integration and automation of business processes. Visma as shareholder will strengthen SmartBill as a provider of cloud business software to Romanian businesses. SmartBill will also expand Visma’s cloud SMB footprint in Central Europe. We are now also looking forward to entering the Romanian market, and expect to gain significant traction here over the coming years,” said Jostein Håvaldsrud, Product Director, Visma Group.