In line with confidas.ro data, the group’s two wineries hit overall turnover of around RON20 million in 2020.
“The most important figure we’re watching is the growth of sales on the premium segment, where we’ve maintained an annual growth pace of above 100% in the past 5 years. A similar pace is expected for this year against 2020,” said Iliev.
The group will process around 4,000 tons of grapes this year, generating around 2.5 million liters of wine. Of this, less than half will be very high-quality wine to be used in the group’s premium brands.
At the center of the group are Via Viticola, the company coordinating the marketing and sales activities for the two owned wineries: Domeniile Prince Matei and Viticola Sarica Niculitel.
“We have two wineries at present and we are about to build a third, smaller one,” said Marius Iliev.
According to him, the group has invested and will invest over EUR40 million in the field. Part of the money will go to tourism. The company has brands for retail, as well as for the hospitality industry, being present in all the major retail chains of Romania.
Around 90% of sales are operated in Romania and 10% abroad. Marius Iliev says he hopes exports may reach a weight of at least 50% in the next 3-5 years.
(English version by Catalina Apostoiu)