Part of the proceeds will also be invested in the company’s internal infrastructure to underpin continued rapid organic expansion.
Following the transaction, Dominik Dolenec, Managing Partner at Emona Capital, will become member of Amber’s Board of Directors.
“(…) Emona Capital has proven experience in emerging markets, which matches our expansion thesis and which we are confident will aid our expansion plans (…). With Emona, we share the goals for Amber’s future – one that is focused on key stakeholders, our clients and our teams, and built on a promise always to deliver quality through incremental and breakthrough innovation. Together, we will continue to develop our joint vision of evolving Amber into a global player that sets industry standards while adding value to the creative industries at large,” stated Jaime Giné, CEO of Amber.
Founded in 2013 in Romania’s capital city Bucharest, Amber is a creative agency structured as a network of studios with different specializations, offering a wide range of video game development solutions, including complete product delivery, co-development, platform conversion, live operations, and support services. The Company has approximately 1,200 employees based in Bucharest, Botoșani, Guadalajara, Montreal, Kyiv, Warsaw, San Francisco, and Los Angeles.
“Amber is at an exciting point in its rapid global expansion, and we are thrilled to partner with Amber’s exceptional leadership team. We believe that the gaming industry has a bright future, and that Amber is uniquely positioned to benefit from the broader market trends thanks to the strength of its client base, the breadth and depth of its capabilities and the company’s remarkable culture,” said Dominik Dolenec, Managing Partner at Emona Capital.
The investment, combined with Amber’s own profits, will fund mergers, acquisitions and takeovers of studios across the world, which will complement Amber’s existing network of studios and secure its presence in high-potential, emerging markets. Moreover, apart from reaching new geographies, the purpose of the expansion is to expand the range of services offered and introduce new game genre specializations.
“This is the beginning of a new chapter in the history of Amber, one that will see us extending our network of studios to cover all genres and platforms, while reinforcing our studio service capabilities. At this larger scale we can realize our agency vision to evolve game development ecosystems around the world through investments in community and innovation,” stated Mihai Pohontu, Chairman of Amber, added:
The transaction was facilitated by law firm Filip & Company which assisted Amber and law firms Wolf Theiss Romania, Goodwin Procter LLP and Haynes Boone LLP which assisted Emona Capital.