In summer 2022, the company bought plant-based brands Unfished and Green Course from canned food producer Prefera Foods based in Alba County.
Unfished is active in the fish alternatives segment and Green Course is a brand of ready meals, sauces, vegan mayonnaise and plant-based meat substitutes.
Under the Verdino brand, the company readies to launch products such as alternatives to poultry meat. The company’s portfolio includes burgers, plant-based grills & mince, sausages, salami, cheeses.
In Romania, the plant-based products represent a relatively new category, therefore, the market is worth just RON25 million (EUR5 million), which means there is room for further development.