“Innovating products is a constant pursuit of our company. We launched new products to address the requirements of our consumers (…),” said Nicolae Serbanescu, Vel Pitar’s chairman of the board.
He answered ZF’s questions for the new edition of the ‘Cei mai mari jucatori din economie’ (Key players in the economy) yearbook.
Vel Pitar, held by private equity firm Broadhurst in turn managed by New Century Holdings (NCH), sells various types of packaged and loose bread, as well as other bakery products.
The officials of the business have previously said they will have the new production facilities up and running by mid 2021 and will launch products without E numbers or preservatives until the end of the year.
Vel Pitar ended last year with RON556 million revenue, an increase of 9% on the previous year, ZF has calculated from the data the company officials supplied and budgeted RON583 million revenue for 2021, 5% higher than in 2020.
(English version by Loredana Fratila-Cristescu)