Before taking over at the helm of Vel Pitar stores, Jerca was acquisitions manager of supermarket chain Interex. The chain, part of French group Groupement des Mosquetaires-ITM Enterprises, holds 12 stores on the local market, but none in Bucharest.
Jerca, who graduated from the Polytechnics University of Bucharest, ran a company in Vietnam for about two years before returning to Romania to work within Interex.
Before going to Vietnam, Jerca worked for Top Brands Distribution, a fast moving consumer goods distributor which intermediates sales of products worth over EUR300 million as chief buyer and logistic director.
From his new position, the general manager of Vel Pitar, Jerca, manages a chain of over 125 stores. Vel Pitar is the second-largest player on the local bakery market in terms of turnover. The company, with over EUR100 million in turnover per year, has over 3,500 employees and ten local plants. Vel Pitar is held by American investment fund Broadhurst Investments.
(English version by Daniela Stoican)