The unit now also manufactures Lenor scent booster beads.
In Urlati, Prahova county, the giant has two plants, one of hair care products and one manufacturing Ariel PODs. The latter will also manufacture Lenor scent booster beads.
Radu Maftei, senior vice president & managing director, Procter & Gamble South East Europe, has not specified the value of the investment, but public data consulted by ZF show Detergenti SA company, which operates P&G’s Romania production, has recently got a RON90 million capital raise.
The company ended 2024 with RON327 million turnover, up 16%, and almost 550 employees.
Beside this company, the US giant owns another two companies locally- P&G Marketing Romania (with RON278.7 million turnover, up 11%) and P&G Distribution (RON2.6 billion, up 6%).
As a matter of fact, beside plants, the group also has the central headquarters and the regional services center of Bucharest and the logistics center of Timisoara. Overall, there are 1,400 employees in all the operations.
(English version by Catalina Apostoiu)