“We have major plans for Popeyes nationwide expansion in the next ten years,” says Mihaela Lungu, chief marketing officer at Popeyes Romania.
She does not offer any details, though, about the location of the next units scheduled for opening this year. However, the executive states the brand’s expansion strategy envisages restaurants in malls, in-line and drive-thrus.
On the Romanian market, Popeyes brand is brought in a franchise system by Sterling Cruise, about which there’s not much information available. Its representatives did not answer ZF’s question about its current activities, saying only it operates 40 restaurants.
Popeyes announced ambitious plans for Romania, more specifically 90 units in the next ten years. “We will focus our growth strategy nationwide, on major cities, thus covering all the big regions and nearby communities,” says Mihaela Lungu.
However, she does not provide any details about the investment budget per unit. In line with ZF estimates based on data provided by other players in the field, several tens of million euros would be needed for 90 units.
(English version by Catalina Apostoiu)