The first two restaurants are set to open in the first half of 2025 with five more units expected to be inaugurated by the end of 2025.
Across its entire portfolio, JKC Capital plans to invest over $200 million in Romania and create approximately 1,500 new jobs over the next 10 years.
“At JKC, we are committed to delivering exceptional food and experiences that keep our customers coming back. We see tremendous growth potential in Romania, along with an opportunity to expand our presence in the quick-service restaurant industry. We are excited about the long-term value this market offers to us and the Wendy’s brand,” said Radu Bolohan, Vice President of JKC Capital.
A MKOR Consulting market study conducted by the company shows that Wendy’s is highly anticipated in Romania, especially among younger consumers, ranking as the second most desired international fast-food brand. The study also highlights that fast-food brands are widely appreciated in Romania, with 94% of Romanians consuming fast food. Among them, 33% eat fast food at least once a week, while 39% indulge a few times a month. On average, Romanians consume fast food approximately once a week (3.9 times per month), with younger consumers under 27 eating it 1.3 times per week.
“This launch marks an important milestone for us as the brand enters a dynamic market with significant growth potential. Romania has a strong culinary tradition, and we believe Wendy’s will offer local consumers an unforgettable dining experience with fresh ingredients and high-quality standards,” said John Chayka, Chief Executive Officer at JKC Capital.
The new Wendy’s restaurants will serve Romanian beef and poultry.
JKC Capital, Wendy’s franchise partner in Romania, has a team with extensive international experience in restaurant management. The company owns and operates JKC Restaurants, Canada’s fastest-growing family restaurant business, founded in 2015 by Kathryn and John Chayka. JKC Restaurants is the largest Wendy’s franchisee in Canada, with 61 Wendy’s locations in its portfolio.
For Wendy’s expansion in Romania, JKC Capital partnered with Radu Bolohan, who currently serves as Vice President of JKC Capital, bringing his expertise in investment and strategic development.
Wendy’s is an American fast-food restaurant chain founded by Dave Thomas in 1969 in Columbus, Ohio. At present, it is the third largest fast-food chain in the world, with around 7,000 restaurants, after McDonald’s and Burger King.