The new partner is McWin Partners, founded by Henry McGovern, founder and former CEO of AmRest, according to several market sources.
In Romania, AmRest initially came in 2015, taking over the franchise of US coffee shop chain Starbucks, both locally and in Bulgaria. Meanwhile, AmRest has expanded the brand to 54 units, with the franchise agreement due to expire in October 2023 for Romania.
In 2019, the same company took over the Burger King franchise in the region, including Romania. The first restaurant was opened in Romania three years ago, with nine units being currently operational. In early 2022, the franchisee announced Burger King suspended the development of operations on the Romanian market.
In Romania, Burger King had been previously present on the market, in the same franchise system, but the business went bankrupt in the financial crisis of 2009-2010.
(English version by Catalina Apostoiu)