Kozel appeared in 1874 and means “goat” in Czech.
The launch of the Kozel beer brand in Romania was marked by an imposing construction of a goat, 15 meters high, visible from a distance of 2 kilometers, which is the symbol of the Kozel brand. The giant goat is located on the plateau of a shopping center in the northern part of Bucharest.
The portfolio includes Kozel Premium, a light, an easy-drinking lager with a rich taste and premium quality, and Kozel Dark, a refreshing tasting beer that has exceeded expectations across all countries where it has been launched, being the best-selling dark beer in the Czech Republic, according to Nielsen Retail Audit research in 2021.
“Romanian consumers appreciate quality beer and have always been impressed by new tastes and experiences. That’s why we are coming up with a new, premium brand with Czech tradition, a variety of easy-drinking beers, and serving rituals that bring a touch of the unique to going out with friends,” said Iulia Andresoiu, Vice President of Marketing Ursus Breweries.
Kozel is exported and enjoyed across over 50 countries around the world, such as Finland, Sweden, Germany, Austria, Slovenia, Croatia, Poland, Czech Republic, Italy, South Korea.