“It’s a brewery we’ve built from scratch, in which the company has invested EUR10 milion in the past 18 months (…) Consumers requested such a brewery, on the one hand, and there was also an internal project of ours, because we wanted to do something different,” said Dragos Constantinescu, chairman of Ursus Breweries.
“Now we’ve got 17 people working on this start-up, and the feedback from customers has been positive for now. We are also open to partnerships with small brewers, because we want to sell products from competitors in our store, too.”.
The company only has three beer varieties for now but will introduce more in November.
Ursus Breweries, which posted 2 billion lei (some EUR420 million) in 2019 and has three plants in Romania, makes investments in boosting production capacity every year and has completed investment in boosting the capacity of the brewery in Brasov and in a modern warehouse.
“We make significant investments every year and will continue to invest in Romania.”
The brewer plans to increase direct exports by boosting production capacity.
(English version by Loredana Fratila-Cristescu)