The range includes two varieties: Cooler Focus – a blueberry-flavored sparkling water containing vitamin B6 and caffeine, and lime and mint-flavored Cooler Hydrate, which contains electrolytes.
With this launch, Ursus Breweries is taking an important strategic step in expanding its portfolio and opening up a new growth area for the Cooler brand, entering the functional beverage and flavored water market for the first time in the company’s history. The initiative is part of the company’s long-term strategy to increase the share of non-alcoholic products to 20% of its product portfolio.
The innovative Cooler products are manufactured in Romania and have been available in the Mega Image and Profi retail chains since April and throughout the rest of the country since May.
Ursus Breweries is the largest brewer in Romania and the market leader in the beer sector.
(English version by Loredana Fratila-Cristescu)