She did not reveal the 2020 sales figures, but in 2019, Ursus Breweries posted almost RON2 billion (some EUR420 million) revenue, with three breweries in the country.
“We would like to match the sales of 2019 in 2021, but it’s not only about the effects of the pandemic. The start of the year did not help us see a surge in sales, volumes were flat on the previous years’ first few months. We don’t know what the future holds, because the weather isn’t helping us, but the lifting of restrictions and the reopening of the hospitality industry does. We are optimistic,” Gabriela Cretu said.
Cretu was appointed sales vice president this April but has been with Ursus Breweries for more than 23 years. Prior to taking this position, she served as Head of Strategy, Business Development & Insights.
(English version by Loredana Fratila-Cristescu)