The company will also continue its commitment to strategic segments such as automotive and apparel.
“We want to help Romanian SMEs connect to global markets. Our goal is to be top-of-mind to businesses in Romania as the provider that can best help them solve and overcome their global transportation/logistics challenges,” Tim Helsen, 35, says.
He has been working for UPS since 2001 and took his current position from Iulia Nartea, who had run UPS Romania since 2000 and UPS Greece and Hungary since 2012. Nartea was promoted country manager UPS Italy in mid November 2014.
UPS entered Romania via authorized service contractor Romtrans in 1990, in 2000 started operating via Trans Courier Service, a Romtrans company it acquired in 2008.
Tim Helsen would not say how high UPS’ revenue in Romania was last year, nor what companies or sectors ship the highest volume of parcels but says that the company has a particular focus on customers in such industries as healthcare, automotive, hi-tech, retail (textiles) and industrial manufacturing.
UPS posted about 120 million lei (EUR27 million) revenue and RON1.2 million profit in 2013, according to Finance Ministry data.
UPS is well positioned in Romania to enable and capture the international opportunities. By 2025, global trade is forecast to increase by 73%, emerging market opportunities continue to expand and over the next fifteen years, these markets are expected to represent nearly three quarters of the global gross domestic product growth. Moreover, outsourcing logistics supply chain management is becoming more prevalent and e-commerce growth continues to outpace traditional lines of business, Tim Helsen says.
(English version by Loredana Fratila-Cristescu)