“We’ve added up to 500,000 households by expanding the network into new territories and by small acquisitions in the past two years. The plan is to add another 500,000 in the next three years,” Robert Redeleanu, chief executive officer of UPC in Romania and Hungary, told ZF. “We still believe in competition through infrastructure.”
Once UPC’s network reaches 3.2 million to 3.3 million households, the operator will be able to start thinking about launching mobile services. “I don’t see why an operator should launch mobile services when it covers one third of the country. At 50%, that’s another story.”
An important bet for UPC is advanced digital TV services, as the operator launched the Horizon platform in Romania early this week, which gives customers access to new features that practically turn any TV into a smart TV.
“I am convinced we will see a massive adoption of Horizon in a year or a year and half,” the UPC CEO said.
(English version by Loredana Fratila-Cristescu)