The average revenue per user (ARPU) in the telecom industry is generally low, due to competition that pushes tariffs down, said Pascu in the forum ZF Digital ’11.

“Nonetheless, we believe there are clients willing to pay more for the services we provide. Therefore, UPC Romania launched Internet services of up to 120 Mbps and the first exclusively 3D TV channel.

UPC Romania has been operating in Romania since 1992 and is part of UPC Broadband, the European division of leading international cable operator Liberty Global. It provides cable and satellite TV services, high speed internet and hard-line telephony services.

UPC Romania has 1.16 million clients in 200 cities.