“There is some difficulty in keeping this pace but in terms of resources we can continue growing at a rate of 250,000 to 300,000 households a year. Our target is still a fixed network covering half the households in Romania,” Robert Redeleanu, CEO of UPC Romania and Hungary said. UPC currently covers 30% of the 7.4 million households in Romania, 800,000 of which added since 2013.
“Our ambition is to get to a minimum household coverage of 40%,” said Severina Pascu, CEO of UPC in Central and Eastern Europe. “The strategy for the region is very clear, expansion. Whether we reach a household coverage of 50% to 60% in the next three to five years, that is hard to say. We want to keep growing and expand our network as much and as fast as possible, be it through acquisitions or new infrastructure construction.”
(English version by Loredana Fratila-Cristescu)