Redeleanu has been Chief Marketing Officer of UPC Romania since 2013.
Redeleanu, 40, is replacing Severina Pascu, Chief Executive Officer of UPC Romania and Hungary, who was put in charge of the operations of the Liberty Global group in Central and Eastern Europe (CEE).
In her new position, Pascu will run all Liberty Global operations in the CEE region, namely, in Poland, Hungary, Romania, the Czech Republic, Slovakia, including the operations of DTH operators, the company said in a statement.
UPC Romania posted a 10.6% decline in revenue in the first quarter of 2015, to $38.9 million from $43.5 million in the first quarter last year, according to data released in May by parent company Liberty Global. In lei, UPC Romania revenue increased 8% in the first quarter.
The number of subscriptions reached nearly 2 million at the end of the first quarter on all television, internet and telephony segments. Compared to the same period last year, the company gained over 65,000 new subscribers and its internet and digital television subscriptions increased 13%.
The Romanian operator is affiliated to UPC Broadband, Liberty Global’s European division.
The company provides television, broadband internet and telephony services in approximately 200 localities.