Its strategy now includes not only buying smaller players but also luring customers away from its rivals via targeted campaigns.
A document it published in the Official Gazette in July shows it to have approved opening new offices in Covasna, Prahova and Dambovita Counties. It is about “both acquisitions and network building in new cities,” UPC officials said.
UPC entered Prahova by buying some 15,000 customers from Tita and Greenzone networks, and then started going after the customer base of Digital Cable Systems (AKTA). Sources say it managed to lure at least several hundred or thousands of customers away from AKTA, the largest independent cable TV provider.
The UPC network reached 2.5 million households at the end of June, 22% more than in 2010 and was able to provide Internet and digital cable services in 2.4 million households, 50% more than in 2010.
(English version by Loredana Fratila-Cristescu)