It is the first year in nearly 25 years of presence in Romania in which the Group manages to overshoot this threshold. The company’s turnover has kept growing for almost a decade, but it has been an increase of only several percentages year-on-year.
Unilever South Central Europe runs the operations in several countries in the region – Romania, Bulgaria, Serbia, Montenegro, Albania, Macedonia, Moldova and Kosovo, with Romania accounting for nearly 70% of the overall turnover. Globally, Unilever is a giant with a turnover of over EUR50 billion, operating on almost all markets worldwide.
Unilever’s portfolio comprises international brands such as Cif, Dove and Magnum, as well as local brands such as Dero and Napoca. “Our diverse brands portfolio enables us to be flexible. Over the past months, we have focused a lot on proximity, traditional commerce, e-commerce, we are present on known home delivery platforms, but we also have our own online stores (on the ice cream market -ed.n.). We remain active on all channels with adjusted portfolios and plans,” per company representatives.
However, they did not unveil any business estimates for 2020, but pointed out the crisis caused by the Covid-19 pandemic took its toll on the business engrossed in the import and distribution of fast-moving consumer goods.
The net profit of Unilever South Central Europe had a sinu¬soid evolution in the past decade, seeing even three years of loss. In 2019, the company reported a net profit of RON17.7 million, nearly 30% higher than in 2018.
“The P&L (profit and loss – ed.n.) lines have become more dynamic than usual. We have been adjusting them in the last two months and we shall probably do that until the end of 2020. We also maintain out budgets, but manage them differently depending on the latest changes in consumer behavior and consumer habits,” Unilever officials added, without offering any further details.