“(…) Following a thorough strategic review, Unilever decided to sell the Frufru and Urban Monkey brands to Mihai Simiuc, their founder,” Unilever officials say.
The deal does not include the production facility and Cooperativele Frufru. Unilever did not say what it planned to do with the factory or why it decided to sell the brands.
This is the second strategic decision of the group in a matter of months, after having decided to close the detergent plant in Ploiesti, where it made the Dero brand, this fall.
Mihai Simiuc plans to develop a new chapter for Frufru and Urban Monkey brands and continue to promote a healthy lifestyle, Unilever added.
(English version by Loredana Fratila-Cristescu)