“The plant in Ploiesti makes some of the most popular products in our portfolio. Considering the rising demand for foods, we are expanding our production and storage capacity in this department,” said James Simmons, managing director Unilever South Central Europe, without elaborating further.
Unilever arrived in Romania 25 years ago when it bought the Dero detergent plant in Ploiesti from Romania’s government. The plant now makes the Omo, Delikat and Dero products. Its first investment in Central and Southern Europe was made in Romania. It later expanded by buying ice cream plant Betty Ice in Suceava and the majority stake in health food company FruFru, which has a plant in Bucharest.
(English version by Loredana Fratila-Cristescu)