“The Romanian market has a huge potential for development, and in recent years we have noticed a change in the mindset of companies: more and more of them are investing in the image of their employees and their comfort in the workplace,” says Silvia Melcescu, the company’s founder and sole shareholder.
“The uniform is no longer just an element of identification, but is becoming part of the organizational culture, a branding tool, and a form of care for people.”
Established by entrepreneur Silvia Melcescu 13 years ago, the company operates a factory in the Berceni district of Bucharest, which is currently employing about 80 people.
The customer portfolio stands at 200 in Romania and Europe through the SIVA Uniforms brand, part of the parent company Elite Uniforms & Community.
(English version by Loredana Fratila-Cristescu)