“The partnership will focus on supporting the delivery of the UniCredit’s strategic priorities. This includes digitalization of payments solutions, offering multi functioning solutions with a fully equipped card. It aligns with UniCredit’s brand attributes to build increased preference and loyalty across the consumer lifecycle, enriching bank-wide opportunities thanks to Mastercard’s strong award-winning Priceless brand platform and sponsorship marketing assets,” according to UniCredit officials.
“Our geographical reach and Mastercard’s expertise in this space enables us to not only streamline our partnerships and contracts, but enhance our digital, security and product offering for all our current and future cardholders. This is a perfect example of the new way of managing projects in UniCredit, bringing benefits to all legal entities in a disciplined way and acting as a single company,” stated Andrea Orcel, CEO of UniCredit.
In Romania, UniCredit controls UniCredit Bank, UniCredit Consumer Financing, UniCredit Leasing, UniCredit Insurance Broker, UniCredit Leasing Fleet Management and UniCredit Business Integrated Solutions.