Less than a month after the inauguration of the first vertical farming hub in Romania, Ultragreens is opening an office in Sofia and appointing local entrepreneur Eugene Semionov as Country Manager. Semionov previously held management positions in finance and FMCG in Bulgaria (Managing Director e-Pay Bulgaria, Country Manager KIWI Bulgaria, Sales Manager CIS Countries & Baltics pentru Smart Organic).
Ultragreens uses 95% less water, 90% less transportation and zero chemical pesticides compared to traditional farming. Ultragreens products will initially be grown in Bulgaria directly in Microsera units, which require only 1.7 square meters of floor space. Bulgarian consumers will benefit from a wide range of plants such as micro plants, herbs, baby lettuces and sprouts – all full of nutrients and high in vitamins, minerals and antioxidants.
“For us, the expansion in Bulgaria is a very important step through which we declare our growth plans in the CEE region, but also the commitment for a healthier and socially responsible future. We are excited to bring all our know-how to Bulgaria and we plan to democratize access to ultra-nutritious, ultra-fresh, locally grown and chemical-free food that people can benefit from every day of the year,” stated Cristian Tudor, Founder and CEO of Ultragreens.
By the end of 2022, Ultragreens also targets the launch of the largest vertical greenhouse in Europe, in Tatarani, in Romania’s Prahova County. The almost EUR2 million investment is carried out in collaboration with Eisberg, the market leader in Romania on the salad processing side, part of the Swiss Bell Food group.