“I’m excited to join UiPath at this pivotal moment in its journey,” said Atalla. “The company’s vision, platform, and leadership form a powerful combination to help customers across industries and the globe realize the full potential of AI. This is a transformative moment in technology, and I am excited to bring my experience to build on UiPath’s success and cement its leadership in shaping the agentic revolution and the future of automation,” stated Atalla.
Atalla brings more than 20 years of marketing leadership from some of the world’s most innovative companies. Most recently, he served as senior vice president and head of Worldwide Marketing at F5, an application security and delivery company, leading marketing execution and impact for the last four years.
Prior to joining F5, he founded and led The MJJM Group, aiding early-stage founders achieve their initial funding and growth objectives. Atalla also spent nearly 15 years at Microsoft in various marketing leadership roles.
“This next chapter in our story depends on our ability to combine stories of real-world success with industry-defining solutions and partners to bring value to our customers,” said UiPath Founder and CEO Daniel Dines. “Michael brings deep product marketing expertise and technical credibility, making him the ideal leader to help us transform customer outcomes and drive the agentic category leadership that will define our future. He understands how to build brands that move markets, and he shares our belief in the transformational power of AI agents – a belief that defines how UiPath will empower customers in the agentic AI era with clarity, urgency, and impact.”
UiPath, the most successful IT company founded in Romania, reported for the Romania entity for 2024 a turnover worth RON3.279 billion (EUR659 million), up 14.85% from 2023. The company raked in a RON30.6 million net profit in 2024, down 3.94%, and had an average number of 1,155 employees, 43 more than in the previous year.
In fiscal year 2024 UiPath reported global revenues of $1.3 billion, up 24%.
(English version by Catalina Apostoiu)