The premium Uber Black service is currently only available in Bucharest and has a fleet of several hundred cars, 30% of which are electric.
“(…) We are launching the Uber Black service because we know there is a need for it and we prioritized it at this time. We don’t have a clear target for the first year since the service launch, but we know we will have partners joining us and we will grow,” Ana-Maria Borlovan, head of driver operations at Uber for the Central and Eastern Europe (CEE) region, told ZF.
She believes Uber Black will be a secondary product, which means it will be used by consumers when they need such a premium service.
Uber representatives also plan to expand the service to more cities in Romania, Ana Maria Borlovan added.
(English version by Loredana Fratila-Cristescu)