“The company holds a strong position on several segments of Romania’s food market – instant products, pasta, juice, nectar and soft drinks. It has not tapped the crackers and pretzels market so far, which is a promising and growing segment,” Tymbark Maspex Romania’s PR manager Ioana Visean told MEDIAFAX.
In 2013, Tymbark Maspex Romania entered the snacks market, estimated at nearly RON200 million, after acquiring two snacks brands and their production lines from Craiova-based bakery company Pan Group.
In January 2014, Tymbark increased its share capital by RON6.68 million to back this project.
“The share capital increase operated in January targets to support the project set off a year ago, following the acquisition of the Salatini brand,” Visean also said.
Tymbark Maspex, part of Polish group Maspex Wadowice, has been operating in Romania since 1996, under the name La Festa International. The rebranding operation took place in 2006.