They invested in a plant in Prahova County, whose daily capacity is 20 tons.
“Joint ventures are a key part of our growth strategy, through which we aim to become a leading player in the poultry industry in the coming years (…),” said Dénes Laczkó, CEO of Poultry Investment.
The two actors joined forces to enter the ready to cook product market, which is dominated by imported products, they say, adding that 43% of Romanians eat such products at least once a week and most of what is available on shelves is imported.
The ready meal consumption in Romania went up from 265,000 tons in 2019 to more than 285,000 tons in 2024 and estimates point to a consumption of 16.2 kilograms per capita in 2030.
The new company, Meat Partners SRL, is selling fresh, ready-to-cook products, which currently include chicken schnitzel and crispy chicken made from high quality chicken breast.
The production facility, located in Boldești-Scăieni, Prahova County, has a daily capacity of over 20 tons of fresh ready-to-cook products. Distribution will initially take place through the company’s own network of nearly 70 stores, with plans to quickly expand into major hypermarket chains that support Romanian-made products. The company estimates that the new product line will account for approximately 25% of its combined revenues over the next three years. Medium- and long-term plans include diversifying the ready-to-cook portfolio, expanding the national retail network, and exploring export markets.
(English version by Loredana Fratila-Cristescu)