The initial investment of EUR5 million, covered entirely from the company’s resources, is set to increase to EUR7 million by the end of 2023.
Romania is the first TOKEN subsidiary outside of Türkiye and the company aims to cover Eastern Europe, Central Asia and the Middle East on the long term.
Token Financial Technologies introduces the notion of a one-stop-shop in Romania for digital payment solutions that are fully integrated, secure, fast, and easy to use by any merchant, while also developing its own payment-related equipment and devices.
“We enter the Romanian market with two financial solutions: OderoPAY, the cloud platform for online payments, and OderoPOS, the Beko Smart EFT-POS device – and thus we shall aim at setting new standards in the payment industry. With a long-term plan to provide a wide range of online and offline payment products and services to companies of any size in any sector, our goal is to offer them attractive, flexible terms that can be passed on to their customers. Going forward, offline merchants will be able to take advantage of several different payment devices, such as POS, terminals combining cash registers and POS in the same unit, unattended payment terminals, Soft POS, etc.”, said Kemal Özmen, Chairman of the Board of Directors, Token Financial Technologies Romania.
Token Financial Technologies is part of the Koç Group, the largest private holding company in Türkiye, present in Romania since 2003 through its Arctic, Beko, Grundig, Ford, and Otokar brands.
With a portfolio of over 800,000 users, Token Financial Technologies is the market leader in payment platforms in Türkiye, securely handling around 4 million transactions every day in this country.