The brick-and-mortar travel agency caters to the needs of a diverse range of travelers. TUI consultants can assist both those seeking affordable last-minute vacations to destinations served by charter flights and those interested in vacations to exotic destinations, with additional benefits tailored for families with children.
At the same time, TUI offers customers the security and expertise of a global leader in tourism, 24/7 support via the myTUI App throughout the entire travel experience—from the start of the vacation and during the stay, all the way back home— and combines personalized advice with technology, providing access to a portfolio of over 460 hotels within the TUI Group, in more than 40 destinations around the world.
“Since the beginning of the year, TUI Romania has strengthened its presence in the Romanian market by steadily expanding its network of partners. In just our first month of operations in the local market, we established partnerships with over 200 travel agencies, and by the second half of 2026, we were collaborating with a network of over 700 partner agencies nationwide. This development confirms the market’s interest in our collaboration model and the trust we have built with customers through the TUI brand on an international level. At the same time, we are exploring opportunities to expand our own network of agencies, including in shopping centers and major cities across Romania, where we identify significant potential for our customers. “The new agency we’re opening at Sun Plaza is a natural step in this direction and helps us get closer to our customers,” said Adina Serac, Head of Sales at TUI Romania.
At the new agency, customers will have access to TUI’s entire vacation portfolio, ranging from affordable family packages to premium stays in the most sought-after destinations. The offer includes all-inclusive last-minute vacations starting at EUR349 per person, as well as direct charter flights to Turkey, Greece, Spain, Tunisia, Cyprus, and Egypt, facilitating quick access to Romanians’ favorite destinations.
The expansion strategy continues in 2026 in the retail sector as well. In August, TUI will open a new travel agency in the heart of capital city Bucharest, as part of a broader development plan that targets both shopping centers and the opening of physical travel agencies in Cluj-Napoca, Timișoara, and Iași, as well as in other cities across Romania where the company has expansion plans.