According to Biris, video sharing website Trilulilu is counting on users who would rather pay up to EUR5 per month on subscription instead of downloading a certain song off the Internet.
Biris said users’ preferences are being analyzed to see what exactly they are willing to pay for.
Zonga, which offers paid access to music albums, has a portfolio of 16 million songs of Romanian and international artists, having partnerships with record labels such as Universal Music, Sony Music, Warner Music, EMI, Cat Music, Roton and Mediapro Music. The Zonga service provides access to over two million albums by over 1.2 million artists.
In October 2012, mobile operator Vodafone Romania bought a 15% stake in video sharing website Trilulilu Music and jointly launched a music service accessible directly from personal computer and smartphone, at prices starting from EUR1.99 per month, net of VAT.
Launched in January 2007, Trilulilu.ro is the most visited Romanian entertainment website with 2.2 million unique visitors per month. Trade Register data show Trilulilu Music’s shareholding structure includes Trilulilu SA with an 89.99% stake, Universal Music with 10% and Alexis Bonte with a 0.01% stake.