The platform now has more than 8,000 active Romanian sellers, almost double as many as there were during the Black Friday campaign last year, when it had about 4,500 local sellers. The major retailers in Romania that have partnered with Trendyol include grocery retailer Carrefour and iSTYLE, which sells Apple products in Romania and other Central and Eastern European countries as Apple Premium Partner.
This is the result of an aggressive regional expansion strategy, with a Romania positioned as a strategic hub in Central and Eastern Europe. In November 2025, Trendyol granted Romanian sellers access to the Greek market and at the end of January 2026 expanded the model to Bulgaria, a market where it has recently entered.
Out of the 8,000 Romanian sellers on the platform, about 1,500 are already actively selling in Greece. Two weeks from the opening of the Bulgarian market, more than 1,300 Romanian sellers have started to deliver products to customers in this country, as well.
(English version by Loredana Fratila-Cristescu)