The Turkish giant is also investing in a local Trendyol office and in a warehouse outside Bucharest to be able to serve both the local market and other SE markets better.
“We launched our local app in January 2024, it’s been eight months and we’ve already reached almost half million customers and our goal is one milion customers by yearend,” said İrem Çağrı Yılandil, Head of International Expansion, Trendyol Group, in the first meeting of the management of the Turkish group with the Romanian media.
The reason for the investment in Romania, such a warehouse, local team, office, is that all those figures are really good and demonstrate the interest customers are showing, the official added.
Trendyol is 75% held by China’s Alibaba.
(English version by Loredana Fratila-Cristescu)